SEO or Search Engine Optimization is a technique to optimize a web page in such a way that it comes in the search results. Search engines define some guidelines suitable to get in the top results, these steps are followed to get your domain in the top of the search results. Bots and Crawlers of search engines like Google perform various tests to the web page and index them for different keywords that give them some rank. A page with a better rank in a search result is considered as having good SEO.